免费营销形成于互联网领域,因为互联网产品可以免费无限复制,边际成本几乎为零。但在线下实体市场,这一点刚好相反。那么,实体市场应该怎样用好免费营销这一利器呢? 过去,商家都在绞尽脑汁思考怎样获取更大的销量和利润,如不断推出新产品、举办各种促销活动等。在这个过程中商家消耗了大量的营销费用,但收益并不理想。现在,整个社会已经被“免费”萦绕,免费营销比以往的营销手段更加强烈地吸引着消费者,各类免费产品、免费服务以及免费体验蜂拥而至。怎样才能让免费营销真 Free marketing was formed in the Internet because the cost of Internet products can be copied for free and at a fraction of the marginal cost. But on the offline physical market, this is the opposite. So, the physical market should be how to make good use of free marketing this tool? In the past, businesses are racked their brains to think about how to obtain greater sales and profits, such as the continuous introduction of new products, organizing various promotional activities. In the process, businesses consume a lot of marketing expenses, but the returns are not ideal. Now, the whole community has been haunted by “Free,” and free marketing has fueled consumers more than ever before with the marketing of free products, free services and free trials. How to make free marketing real