这是山田敦彦于2015年1月20日在第二届轩辕奖颁奖现场发表的演讲,他认为,设计必须体现品牌,否则就不算成功我叫山田敦彦(Atsuhiko Yamada)。是一名汽车设计师,在该领域有30年的经验。今天我要跟大家分享的主题是“Distinctive Design”。Distinctive这个词比较重要,指出了并非一般意义上的设计,Distinctive Design是指有特色的与众不同的设计,就是有独特的特征。所以,在这之前我跟大家分享一下设计的意义。 This is a speech delivered by Yamada Drumin at the second session of the Xuan Yuan Awards Ceremony on January 20, 2015. He believes that the design must embody the brand, otherwise it will not be successful. My name is Atsuhiko Yamada. Is an automotive designer with 30 years of experience in this field. The topic I want to share with you today is Distinctive Design. The Distinctive word is more important, pointing out that not a general sense of the design, Distinctive Design refers to distinctive distinctive design, is a unique feature. So, before I share with you the meaning of design.