预设作为一种独特的语言现象,使得广告语能够通过隐晦或不直接的方式向听话者(消费者)传递隐含的信息,因此,预设成为人们构建和解读广告语篇可以依赖的理论框架之一。本论文旨在从语义角度分析女性化妆品广告中的预设现象,以让广大消费者更好地了解化妆品广告中的预设现象。 Presupposition serves as a unique linguistic phenomenon that allows advertisements to convey implicit information to listeners (consumers) in a subtle or indirect manner, thus presupposing the theory that people can build and interpret advertising texts One of the frameworks. The purpose of this thesis is to analyze the preconceived phenomenon in women’s cosmetic advertisements from the perspective of semantics so as to make consumers understand better the preconceived phenomenon in cosmetic advertisements.