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当时间定格在2014年,媒体更新换代的脚步似乎没有预兆地停顿下来,媒体市场有热点、有亮点,但氛围却相当胶着,似是黎明的前夜,虽静悄悄却仍觉得难以呼吸。在广告史的图鉴中,1994年10月27日是一个值得铭记的日子,当天美国《连线》杂志的前身Hot Wired.com发布了互联网历史上第一条横幅广告,即广告业通俗意义上的Banner AD。时光匆匆流逝20载,数字媒体早已成为人们的生活内容,不复新鲜之感,但数字广告反而愈发鲜活起来,予人目不暇接的惊喜。从全媒体整合营销、社会
When the time comes to freeze In 2014, the pace of media upgrading seems to have halted without warning. The media market has hot spots and bright spots, but the atmosphere is quite stalemate. It seems like the eve of dawn, though it still can hardly breathe quietly. On October 27, 1994, a noteworthy day in the pictorial of the history of advertising, Hot Wired.com, the predecessor of Wired in the United States, released the first banner advertisement in the history of the Internet, in the popular sense of the advertising industry Banner AD. Time hastily passed 20 years, digital media has long been the content of people’s lives, no longer fresh feeling, but digital advertising on the contrary, more and more alive, to the dizzying surprise. From all media integration marketing, society