市场经济越来越注重企业形象。企业形象对市场有着强烈的吸引力,市场对企业的信赖和好感会使企业备受报偿。良好的企业形象需要具有鲜明个性的企业精神,而经营理念则是企业精神的一种表现形式。这种有个性的企业精神有时只需一句话,就可包涵丰富的内容。一、从“要好钢,找宝钢”想到的市场的需要,就是企业努力的目标。宝钢20多年来长足的发展,除了它“工夫在‘钢’外”以外,与它 Market economy pay more attention to corporate image. Corporate image of the market has a strong appeal, the market’s trust and goodwill will make the enterprise much compensation. A good corporate image requires a distinctive and entrepreneurial spirit, while business philosophy is a manifestation of the entrepreneurial spirit. This personalized entrepreneurial spirit can sometimes encompass a wealth of content with just one sentence. First, from the “better steel, look for Baosteel ” the market needs, is the goal of business efforts. Over the past 20 years, Baosteel has made great strides in its development. Apart from it,