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一、文洛克的美术创意简介文洛克的外形特点乍一看有点类似于怪物,仔细分辨却是十分可爱的卡通吉祥物,极具现代质感的金属外形,可爱的独眼。文洛克的头部分别由三块奖牌组成,依次为金牌、银牌和铜牌,预示着伦敦奥运会的奖励。而独眼的设计实际是一个摄像头,头顶的黄色标志则代表着伦敦的出租车,手中的五色友谊手链则象征着奥林匹克五环的五种颜色。
First, Wenlock’s art and creative brief Wenlock’s appearance at first glance is somewhat similar to the monster, carefully distinguished but very cute cartoon mascot, very modern metallic shape, cute one-eyed. Wenlock’s head consists of three medals, followed by gold medal, silver medal and bronze medal, heralding the rewards of the London Olympics. The one-eyed design is actually a camera, the yellow flag on top represents a taxi in London, and the five-color friendship bracelet symbolizes five colors of the Olympic rings.