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The main objective of this study is to review the marketing mix features for college admissions training schools in Hefei city, China, and to determine which combination of marketing mix features is most appropriate for a business emerging in this market.As of yet, few studies have been undertaken in this field and there is a need for research into the motivating factors pertaining to education consumers choice of training school for college admission preparation.The results will be of use to researchers in the field of marketing techniques adopted by independent training schools, as well as putative entrepreneurs attempting to establish the appropriate marketing mix for higher education training schools.The paper will find that the 7Ps marketing mix (people, place, price, promotion, probing, product, prominence) is the most efficacious combination of marketing strategies to adopt for training schools in Hefei, based on the quantitative data analysis conducted using SPSS software.