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肇庆市位于西江流域,自然和人文旅游资源非常丰富。目前,一方面肇庆市旅游形象存在模糊、多而乱、更迭频繁等一系列不良现象,另一方面随着“广佛肇”经济圈的成立,肇庆市交通和市容发生了巨大变化,发展旅游必须要对肇庆整体旅游形象进行重新定位和建设,因此,塑造独特、鲜明、富有生命力的肇庆市旅游形象,是发展肇庆市旅游经济的迫切任务。
Zhaoqing City is located in the Xijiang River Basin, natural and cultural tourism resources are very rich. At present, on the one hand, the tourism image in Zhaoqing is characterized by a series of undesirable phenomena such as vague, disorderly and frequent changes, and on the other hand, with the establishment of the economic circle “Guangfo Zhaozhao”, tremendous changes have taken place in the traffic and appearance of Zhaoqing City, To develop tourism, it is necessary to relocate and construct the overall tourism image of Zhaoqing. Therefore, shaping a unique, vivid and vibrant tourism image of Zhaoqing is an urgent task for developing tourism economy in Zhaoqing.