According to “whether the product of a company contacts with the consumers directly or not”, we divide all listed companies of Chinese transportation equipment manufacturing industry into two kinds. Then we calculate corporate social responsibility（CSR） score by using content analysis method to evaluate corporate annual report. We find out companies, whose products have a direct contact with consumers, tend to perform more social responsibility. When we use ROA to evaluate corporate financial performance and regress ROA on CSR score and other control variables, we find that the companies mentioned above have relatively remarkable better financial performance. After decomposing ROA by sales revenue, further test proved that CSR influences CFP positively by increasing sales revenue of a company. It ultimately prove that consumers do care about companies to be social responsible.