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本文主要从组成店面招牌的视觉元素:色彩、文字、图形等三个方面对现今城市街道内店面招牌的版式设计进行探讨。色彩是版式设计中最具感染力的元素,在版式中包含背景色和图形色两个方面,具体设计中着重处理好“图”与“底”的关系。文字为版式设计中传递信息的主要载体,设计中须合理选择字体、字号及排列关系。图形是版式中最活跃的视觉要素,图形的象征意义能增强品牌的宣传性,更好地诠释企业理念。
This article mainly discusses the typographic design of the storefront signs in the current city streets from three aspects: the color, the text and the graphics. Color is the most contagious element in layout design, including two aspects of background color and graphic color in the layout. The specific design focuses on the relation between “figure” and “bottom”. The text is the main carrier for transmitting information in the layout design. The design must be reasonable to choose the font, size and arrangement relationship. Graphics are the most active visual elements of typography. The symbolic meaning of graphics enhances brand advocacy and better interprets corporate philosophy.