To succeed in life while maximizing benefits and minimizing harm, individuals need to select actions that fulfill their adaptive goals.Recent work in neuroeconomics (Bechara & Damasio, 2005;Knutson & Peterson, 2005;Peoples, 2002), behavioral economics (Camerer, 2004) have argued that emotions and brains valuation system are an integral part of decision-making (Bechara & Damasio, 2005;Damasio, 1994, 1999;Lohrenz et al., 2007;Schultz, Dayan & Montague, 1997;Thagard, 2006).In decision-making, emotions and rational thinking are closely intertwined (Kahneman, 1999;Panksepp, 1998) and emotional processes attach values to mental representation (Thagard, 2006).In the presentation, the results of several fMRI studies made at Neuroeconomics Lab of Laurea University, Finland, will be presented.Thus the presentation try to answer the question, how does the brain allocate resources for subjective meaningful goals.