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This paper presents a model for integrating the study of performance materials into the clothing curriculum.In recent years there has been an increase in demand for stylish,functional and versatile sports apparel.Analysts predict this will reach US$126.30 billion by 2015.This growth is accredited to dramatic lifestyle changes and increasing participation in sports/leisurely pursuits particularly by women.The desire to own performance clothing for specific outdoor pursuits is increasing as it becomes more mainstream and affordable.There is a distinct blurring of lines as fashion/clothing designers enter the niche market of performance apparel.This results in a strong business case for embedding advanced product development and the study of performance materials into the undergraduate curriculum for mainstream clothing students.